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Canon PowerShot A3000 IS

Dennis Hissink
CES report
Wednesday 6th, January 2010
Posted by: Dennis Hissink

Canon launches the PowerShot A3000 IS, a new digital camera that is compact, great looking and extremely easy to use. Packed with a range of clever and user-friendly features, the new camera model makes photography more enjoyable than ever, helping users get great shots with the minimum of effort. With genuine Canon lens technology and DIGIC III processing, the PowerShot A3000 IS offers excellent performance and great value. The new PowerShot camera sports a new, slim and lightweight body with an attractive exterior design, combining stand-out looks with a range of intelligent technologies. The Canon A3000 IS digital compact camera comes in silver with a subtle black trim.

Canon PowerShot A3000 IS

Canon PowerShot A3000 IS
The new Canon camera will succeed the current PowerShot A1100 IS, and marks a true step forward for the PowerShot A series line. The Canon A3000 IS features a 10.0 Megapixels image sensor. Equipped with DIGIC III processing, a 4x optical zoom lens and integrated optical Image Stabilizer, the PowerShot A3000IS provides rich, detailed and blur-free images. A bright, 6.7cm (2.7") high resolution LCD screen offers crisp playback, enabling users to frame and review images in pin-sharp clarity.

Canon A3000 IS features
The Canon PowerShot A3000 IS also makes it easy to capture the perfect shot, thanks to the intelligent Smart Auto mode. Smart Auto with Scene Detection Technology recognises up to 18 different scenes and automatically applies the optimum settings required to capture the best picture. Smart Auto also includes i-Contrast technology, which analyses images to deliver perfect exposure, adding brightness and detail to darker sections without blowing out correctly-exposed areas. Additionally, Canonís Easy mode provides super-simple settings for beginners, deactivating most of the buttons and removing icons from the screen for straightforward point-and-shoot photography.

Canon PowerShot A3000 IS digital camera
Smart Flash Exposure improves natural and ambient lighting in every shot, intelligently adjusting flash exposure to suit the subject and the shooting conditions. In daylight, for example, Smart Flash Exposure will detect and eliminate harsh facial shadows created when light reaches people at an angle, automatically engaging the flash to brighten up any poorly lit features. Flash power on the Canon PowerShot A3000 IS is also controlled during macro shooting, preventing over exposure and retaining image detail of subjects shot from a very short distance.

Canon PowerShot Face Detection
Face Detection Technology makes it easy to take pictures of friends, tracking faces and providing correct exposure and focus for the best results. The Face Select & Track function allows one face to be given priority over others in a group if required, while Red-Eye Correction identifies and corrects red eyes, making sure everyone looks their best. The smart FaceSelf-Timer features on the Canon A3000IS allows the photographer to be included in group photos, only taking the shot when an extra face has entered the frame.

Canon PowerShot A3000 IS

Creative digital photography
A range of creative shooting features includes the new Low Light mode, which provides improved performance in challenging lighting conditions at 2.0 Megapixel resolution. The new Super Vivid mode injects new life into subjects, adding colour to images to provide a dramatic, enriched effect. The new PowerShot A3000 IS digital camera also features the new Poster Effect mode, which reduces the number of colours to create retro-looking, poster-style images.

Canon PowerShot A3000 IS video support
In addition to high-quality images, the PowerShot A3000 IS captures video at VGA resolution with sound, offering users the ability to go beyond stills. The new Canon PowerShot digital camera features comprehensive software packages, including an integrated YouTube upload function, for sharing videos online quickly and easily.

Canon PowerShot A3000 IS

Canon PowerShot battery pack
For the first time in a PowerShot A series model, the new Canon A3000 IS features a Lithium-ion battery pack. Lightweight and rechargeable, the Lithium-ion battery pack is slim and easier to carry, and provides the convenience of being able to be charged on demand. The Canon PowerShot A3000 IS camera is also compatible with SDHC and SDXC storage cards, offering up to 2TB (SDXC only) of convenient and reliable memory that users can take anywhere.

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