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LG Optimus Black Smartphone

Ilse Jurrien
CES report
Wednesday 19th, January 2011
Posted by: Ilse Jurrien

CES Report 2011 Show - LG announced a new Android smartphone, LG Optimus Black handset. Providing users with a brighter 4-inch NOVA display in the world’s slimmest 9.2 mm mobile phone, LG Optimus Black cell phone creates a one-of-a-kind user experience unlike anything before. Available for the first time in the mobile market, LG Optimus Black’s NOVA display is designed to be the brightest, clearest and most readable among mobile screens with 700 nits of brightness for optimal visibility. The new LG Optimus Black Android Smartphone will be rolled out globally in the first half of 2011.

LG Optimus Black

LG Optimus Black Smartphone features
The new LG Optimus Black Android Smartphone offers a set of smarter features designed for easy and faster access to important apps and content. Optimus UI 2.0 lets users directly access messages, e-mails and missed phone calls from the locked screen with just one single finger tap. The Gesture UI offers more intuitive commands, including lifting, shaking and tapping, for taking phone calls, entering camera mode, or enjoying music. The LG Optimus Black Smartphone also introduces the world’s first Wi-Fi Direct for quick and high-quality data transfer between mobile devices and adopts the world’s first 2 megapixel front-facing camera.

LG Optimus Black

LG Optimus Black Android Smartphone
LG Optimus Black provides users with an easier and more natural experience when browsing the web, reading e-mails, or writing documents with higher levels of brightness and pure white tones that deliver true black and white colours for ideal handset viewing. NOVA technology featured on LG Optimus Black also enables users to maintain visibility whether indoors or outdoors under strong sunlight.

LG Smartphone with Nova display
In addition to greater luminosity, the NOVA display on LG Optimus Black also radically reduces power consumption by 50% during general indoor use compared to a conventional LCD. Similarly, AMOLED consumes twice as much power as NOVA to display a full white screen, the most frequently used color scheme for web browsing. Combined with the 1500 mAh battery of the LG Optimus Black, users will have enough power for their daily needs, even at maximum brightness settings.

LG Optimus Black

LG Optimus Black Smartphone
Users will never be out of style with the LG Optimus Black’s ultra slim 9.2 mm design. Making a strong visual statement, LG Optimus Black weighs only 109 gram and offers sleek lines and smooth edges that improve handheld grip. Tapering down to the world’s thinnest Smartphone profile of 6.0 mm, LG Optimus Black’s subtle back arch helps to create the illusion of even greater slimness. Unique to the LG Optimus Black handset, the flush and flawless finish of the front display is achieved by innovatively hiding the Invisible Receiver behind the edges of the LG Optimus Black phone.

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The International CES 2012 features consumer technology exhibitors in 15 product categories. The International CES is produced by the Consumer Electronics Association (CEA), the trade association promoting growth in the consumer technology industry. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution and integration of consumer electronics products. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy. The CES 2012 is the moment where new products and services will be introduced for the upcoming season.