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Panasonic Lumix lenses

Mark Peters
CES report
Saturday 9th, January 2010
Posted by: Mark Peters

In the Panasonic booth, we ran into a number of prototype Lumix lenses. These Micro Four Thirds lenses have not yet officially been launched, however, they are expected to be released mid April 2010. This means that the line of Panasonic Lumix lenses extends rapidly, through which Panasonic keeps its promise to make the Panasonic system cameras into a mature line. The first prototype Lumix lens is the Panasonic Lumix G Vario f/4.0-5.6 100-300 mm, a zoom lens with integrated Mega OIS stabilization. Also a lens with a large range, compared to 35mm, it provides a stunning 200-600 mm. Undoubtedly an eagerly awaited zoom lens.

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Panasonic Lumix lenses

Canon EF 70-200mm lens

Posted by: Ilse Jurrien Tuesday 5th, January 2010

Canon adds to its acclaimed L-series with the launch of the new EF 70-200mm f/2.8L IS II USM telephoto zoom lens. This new Canon lens launches as the successor to the immensely popular EF 70-200mm f/2.8L IS USM, offering improved performance in every area. True to the L-series’ heritage, the Canon EF 70-200mm lens delivers optical excellence in the most challenging situations. As well as a revamp of the internal optical system, the lens has also been structurally re-developed as a direct result of user feedback, making it as robust and reliable as it is optically advanced.

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Last couple of years the digital camera market is changing. The compact camera market is stable with no real innovative or remarkable changes in design, technique or operation. The DSLR market, however, is growing and changing due to the new system cameras that in most times replace the traditional digital SLR camera. The camera systems from ‘new’ players are successful and conquer valued market share from established traditional photo manufacturers. New designs and innovative operations attract not only professional photographers but also the amateur consumer, or the mass market. High quality photography and, with the upcoming HD video features, high quality video is available to everyone. Video will play a more important role in digital photography. Check out this year’s CES 2012 show to learn more about the latest developments and products.