The International CES 2012 features consumer technology exhibitors in 15 product categories. The International CES is produced by the Consumer Electronics Association (CEA), the trade association promoting growth in the consumer technology industry. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution and integration of consumer electronics products. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy. The CES 2012 is the moment where new products and services will be introduced for the upcoming season.