Sony is set to bring its special blend of quality, reliability and performance to the memory card market with the launch of a range of SD / SDHC and microSD / microSDHC memory cards. With the Memory Stick product line, Sony also introduces the world's first, high value-added model with the function of close proximity wireless transfer technology Transfer Jet (MS-JX8) aiming at offering new advantage and unique user experience to customers instead of supplying a memory card for recording / storing data. "SxS (S by S) Memory Card" for professional products offers users various benefits which support and enhance features of a host device with its ultra high-speed data-transfer and high reliability.
Sony has doubled the capacity of its new high speed Memory Stick PRO-HG Duo HX, giving customers a massive 16GB of storage. Fast read/write speeds and a free USB adapter make the latest Memory Stick ideal for transferring pictures to a PC from HD camcorders or continuous-shooting DSLRs. The inclusion of a free USB adaptor makes it very simple to transfer data onto a PC or notebook, and ensures optimum performance. With 20MB/s read and 15MB/s write1, data transfer times are more than three times faster than the current PRO-Duo can achieve. Another extremely useful bonus comes in the form of the free, downloadable Sony Memory Stick Data Rescue Service which can quickly recover deleted photographs and files.
Sony Europe’s Recording Media & Energy (RME) division announced the expansion of its high-definition recording options with the introduction of 16GB Memory Stick PRO Duo media. The Sony Memory Stick PRO Duo large-capacity flash storage device is ideal for Sony’s new Handycam camcorders based on AVCHD technology as well as the latest high-resolution Sony cameras (Cyber-shot & Alpha digital SLR cameras). Users can store up to 110 minutes of high-definition video recorded in 1920 mode, almost 6 hours of HD video when shooting in 1440 LP mode, and more than 4000 still pictures in 10 Megapixel resolution. The Sony 16GB Memory Stick PRO Duo media will be available in March 2008.